When one thinks of enterainment, storytelling may be the biggest business in the world--movies, books, TV, etc.
In Matt. 13:10-17, Jesus is asked why he tells stories. He replies, "to create readiness, to nudge the people toward receptive insight." (The Message) I guess that is why TV commercials are using so many stories now,even in the short time allowed. For example, the Master Card commercials in which the final statement is
PRICELESS! And the dumb (IMHO) Geiko (sp) commercials etc.
One should never underestimate the power of a story, and we should never quit telling our children stories. Because, contrary to what most young people believe,
"Here isn't everywhere and now isn't always."